Real Coaching.
Real Results.
Actionable strategies and tools to help real estate agents, lenders, and brokers grow their businesses the right way.
JOIN THE HTC ELITE
Meet Evan Russell
YOUR NO-NONSENSE REAL ESTATE COACH.
With 20 years of experience and over 1,000 agents coached, Evan brings real-world insights and proven strategies to help real estate professionals thrive.
Whether you’re starting out or leveling up, Evan’s straight-to-the-point coaching will meet you where you are and help you get where you want to go.
LEARN MORE ABOUT EVANLearn on the go with the Russell Realty Minute
Bite-sized, actionable tips to help you stay ahead in real estate—delivered in under a minute. Perfect for your morning coffee or drive to the next showing.
“As the owner of a local mortgage brokerage, I’ve had the privilege of utilizing Evan Russell’s lender coaching program to enhance our loan officers’ ability to market effectively to real estate agents.”
“Evan brings a wealth of real-world experience and actionable insights to the table, making his coaching sessions invaluable. What sets Evan apart is his ability to bridge the gap between theory and practice. His deep understanding of both the real estate and lending industries allows him to offer practical strategies that resonate with agents and drive real results. Our team has gained a new perspective on how to build stronger relationships, communicate value, and position themselves as indispensable partners to real estate professionals.
I highly recommend Evan’s coaching program to any mortgage professionals looking to elevate their marketing game and strengthen their agent relationships. His expertise is truly a game-changer!”
— Mike I Sr. Loan Officer
Affordable Coaching
That Fits Your Business
Join HTC Elite and get ongoing support, exclusive resources, and a community of like-minded professionals. Perfect for those who want actionable advice without the high price tag of one-on-one coaching.
When you join, you get:
Weekly coaching
videos and tools
you can use
immediately.
Access to Evan’s
library of scripts,
templates, and
resources.
Community
support to keep you
accountable
and motivated.
Personalized Coaching for Real Estate Professionals
No matter your role, HTC Coaching offers the guidance you need to grow.
Build your pipeline, secure more sellers, and close deals.
Strengthen agent relationships and grow your loan business.
Scale your brokerage, recruit top agents, and lead with confidence.
“Evan Russell has elevated the learning skills of many realtors including myself on using technology, social media, and the realty business.”
“He has brought his knowledge of the real estate market with him on how to engage new clients and find the business that one needs as a Realtor to survive in this field. He explains everything in detail so one does not get lost in the steps to conquer whatever the endeavor is. He is very approachable and has patience in the tasks that are asked of him to help realtors reach their goals.”
— Donna
“Coaching with Evan was great.”
I am not very technically savvy, and he met me right where I was with how he tailored our coaching sessions. After finishing the 5-week program, I have several dynamic links, numerous sample letters, and that I can use for social media ads and posts, and lead generation. I am very happy with how much I learned, and how easy he made it for me to learn and use the material he provided.
Thanks Evan!"
"The training that Evan Russell is providing to both experienced and new agents is invaluable."
"He’s engaging and brings his own real time, real market experience to each training. He is informative and provides tangible tools to his agents - with demonstrative instructions on how to execute his tips and techniques. What more can I say?
Just take his training sessions whenever you can!"
“I look forward to attending Evan’s weekly training.”
"From Advanced Lead Generation to Tech Fridays, his trainings are full of great information and ideas that can be easily accomplished and applied to your business.
If you are a new agent, I highly recommend that you attend Evan’s training as the knowledge you will take away is invaluable!"
Confused about the new NAR rules? Stay Ahead with our Complete Buyer Agency Strategy Guide!
Get the tools you need to navigate the new NAR rules with confidence. This free guide walks you through every step of the buyer agency process—from the initial meeting to closing day. Perfect for real estate agents looking to deliver more value, build trust, and stay compliant.
